Adam Pines

Chief Growth Officer SureCo

Adam has led growth at SureCo since 2022. He focuses on deepening relationships with brokerages, carriers, and other partners to enhance the ICHRA administrator’s commitment to deliver effective health coverage solutions for working Americans. Before SureCo, he held marketing and revenue leadership roles at major corporations such as Time inc (Meredith Corp.), AOL, and Bridgewater Associates. He began his career as a journalist stationed globally with Al Jazeera and ABC News. Adam holds a BA in Literature from Tel Aviv University, and an MBA from Harvard Business School. He resides in Los Angeles with his partner and their beloved yet high-maintenance dog, Nell.

Day 1 – Monday, April 28, 2025

10:30 AM Case Study: Inspiring the Most Risk-Averse to Embrace Categorical Change

Insurance, by its very nature, is designed to decrease risk. So how do you introduce—let alone sell—a product that fundamentally alters the status quo? In this can’t-miss case study, presenters from SureCo will explain how they’ve educated the market on ICHRA, an alternative to fully insured and self-funded group health plans. They’ll detail what it takes to break down the barriers of some of the most resistant to change among us, namely brokers, HR leaders, and CFOs. You’ll hear the tactics they’ve used successfully to gain awareness and increase early adoption, but you’ll also find out what didn’t work and why.

Check out the incredible speaker line-up to see who will be joining Adam.

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