Digital Insurance Insights: Customer-First Strategies

Expert analysis on cutting-edge strategies for acquiring, retaining, and delighting insurance customers in the digital age. Our blog provides insights on strengthening brand experiences and fostering customer loyalty for carriers, insurtechs, agencies, and brokers.

Reaching Modern Insurance Customers with Data-Driven Personalization

Explore the roadmap to customer-centric insurance personalization, leveraging data analysis, segmentation, and AI for enhanced customer loyalty and growth.

Engaging and Acquiring Insurance Customers During Times of High Inflation

Explore strategies for digital insurance leaders to engage existing customers and attract new ones during periods of high inflation.

Using AI for Customer Acquisition in Insurance

AI has the potential to revolutionize customer acquisition in the insurance industry, and it goes far beyond your traditional chatbot.

Optimizing the Omnichannel Insurance Experience with Precise Insights

Getting more precise insights can optimize the omnichannel experience in insurance, enhancing risk management, claims processing, and customer retention.

Could Web 3.0, Cryptocurrencies, and Metaverses Really Be the Future?

You only need go back a few decades to find a world where virtual reality technology was purely the stuff of science fiction and fantasy. However, we now live in a world where these technologies are more available and affordable than ever.

An Introduction to Social Selling

Contrary to instinctual and widely held belief, it is not related to social media marketing or social media advertising. However, it does provide a way to use those channels, and others, to create new sales opportunities which can provide more satisfactory returns, and fewer angry responses, than traditional sales calls.

Bajaj Allianz and Pay as You Go Motor Insurance

The nature of motor insurance has been transforming for some time now and this direction of travel has only been amplified by the fallout from the global COVID-19 crisis.

Polly Is Stepping Up Its Game with a Host of Innovative Features

As a modern and digitally focused company, Polly also understands that, in order to leverage the most value from an increasingly fickle customer base – brought about largely by the proliferation of price comparison sites which make it incredibly easy to switch providers – it needs to constantly innovate with new products and services.

Here’s How FM Global Is Doing Its Bit for the Climate Emergency

There is an inarguable scientific consensus of the fact the climate is changing, and that mankind’s activity is a direct contributor to an acceleration of this process. One only has to look at our nearest planetary neighbor, Mars, a planet which scientists believe was once much like our own before it suffered a dramatic climate shift, to see what could be in store for the Earth if dramatic action is not taken.

Here’s How Liberty Mutual Is Taking Claims Modelling into the Future

Being able to predict behavior is a core component of the insurance business. The ability to deduce a customer’s likelihood of making a claim, whether a claim is fraudulent, and dozens of other factors helps insurance brands offer them the most appropriate service for their needs.

How Is Inflation Impacting Your Auto Insurance Members?

By: Drips

Drips’ Vertical Market Director, Matt Aster, attended the Digital Insurance Summit, where he participated in the “Every Day in A Different Way: Sharpening Your Omni Marketing” panel. His presentation was so inspiring that Drips wanted to jump in with a wrap-up that gave people who couldn’t make it a big picture view. Here’s what they learned!

Cover Genius and Rhino Are Joining Forces to Support Renters

Renting property comes with a host of challenges, from the insecurity of not knowing whether a landlord might decide to sell your home (or turn it into a more profitable Airbnb) and put you out on the street at a moment’s notice, to the difficulties associated with paying exorbitant letting agent fees and security deposits – not to mention how hard it can be to get that deposit back at the end of the lease. It is this situation which has led global insurance tech brand Cover Genius to partner with Rhino to support its property renting customers with their security deposit woes.

Here’s How Marsh Saw the Pandemic as an Opportunity for Transformation

As a global leader in professional services with operations in insurance broking and risk management, Marsh has been on its own pandemic driven transformation journey, and now the New York-based firm is optimistic about the future.

Here’s How Ladder Adapted to COVID-19 and Is Helping Advisors Better Engage with Customers

According to research by Salesforce, 80% of customers regard the experience they receive with a company to be just as important to them as the product and services they are actually there to purchase. They expect brands to make sure they are able to access those products and services with the minimum amount of fuss and inconvenience possible. 

Hippo Opens Technology Hub in Israel and Drives Smart Home Adoption

Brands all over the world are finding new ways to incorporate exciting innovative technology into their operations. This means that any modern insurance brand worth its salt needs to be dedicating time and resources to developing technological solutions to the challenges of the day. One such brand is disruptive home insurance provider Hippo, which has been making serious roads in this regard.

Here’s How Clover Health Is Taking on the Biggest Players in Medicare Insurance

There are plenty of advantages to allowing a smaller brand to become your health insurance provider, but it can be challenging to break through the idea that these larger companies offer a more secure service. However, there are a handful of smaller health insurance providers out there who have the chops to take on these whales of the industry and they’re achieving it through a host of innovative ideas.

Here’s How General Motors Is Leveraging the Power of Connected Vehicles

While connected vehicles come with a score of different advantages for the owner, such as downloading software updates, or allowing cars to communicate with infrastructure to warn of traffic disruptions such as tailbacks or accidents, one which perhaps doesn’t get as much attention is the power of the data they produce.

State Farm Ran an AR and NFT Powered Competition to Boost Its Profile

As blockchain technology continues to grow in popularity, the applications for it are expanding. We’ve already seen the tech go from underpinning the cryptocurrency investment bubble to finding a home in everything from supply chains to mattress recycling. However, technology, like nature, abhors a vacuum and we knew it wasn’t going to be long before we saw the investment "opportunities" of cryptocurrency and blockchain technology evolve into something new.

Here’s How Metromile Is Boosting Customer Experience with Digital Payments

The insurance business has, for many years, been offering customers more convenient ways to buy insurance and switch providers. Indeed, having to visit an insurance broker in person or call them on the phone to buy insurance is all but a thing of the past, and for great swaths of the population, buying insurance online – either directly or through a price comparison site – is now default setting. However, one area which has been slow to adopt digital transformation is at the other end of the insurer/customer interaction – payouts.

Data isn’t enough to improve the insurance customer experience

By: Meghan Cooney, RVP, Analytics & AI, Insurance, Tableau
07/01/2021

Learn three ways you can improve the insurance customer experience and grow profits with a robust data analytics platform and an organization-wide Data Culture.

What Insurance Innovation Will Look Like in the Post-COVID-19 Era

The COVID-19 pandemic and its resulting economic consequences dramatically shifted the needs and expectations of insurance customers. Insurance companies themselves were forced to adapt to rapidly changing market conditions, adopting increased levels of virtualization.

CVS Health Is Becoming the Netflix of Insurance Brands

CVS Health shows the convenience of healthcare services, facilitated through health insurance, is the way to meet the challenges of a competitive industry.

Nationwide Is Helping to Create Smarter Drivers with Smart Devices

Nationwide's SmartRide device and usage-based auto insurance program promotes safer driving practices through personalized feedback.

Here's How Hippo Is Innovating Through Smart Partnerships

Hippo's partnership with Arturo and Sheltr has effectively streamlined its quotation, underwriting, renewal, and home assessment processes.

Metromile Is Using Data Telematics to Transform Insurance

As more drivers lease cars in lieu of traditional car ownership, Metromile is using data to calculate individualized pay-per-mile insurance plans.

Here's How Prudential Is Using Data to Better Serve Its Customers

Prudential is applying AI and data science across 22 million customer accounts to better understand customers and personalize for their financial needs.

Here's How CSAA Is Using Video Tech to Speed Up Claims

The CSAA Insurance Group is partnering with Owlcam to help improve the accuracy of claims applications while making the process as stress-free as possible.

Here's How Marsh Is Joining the Fight Against Cybercrime

To help businesses combat the ever-expanding threat of cybercrimes, Marsh expands its offerings with cyber risk consulting and analytics on risk mitigation.

State Farm Insurance Is Looking to Bring Blockchain Technology to the Subrogation Process

State Farm Insurance has been automating its subrogation process in a secure and transparent manner via the blockchain ledger in numerous trials.

Here's How AIG Is Meeting the Challenges Presented by IoT and Cyber Risk

Increase in connectivity brings with it new risks. Every device connected to the internet creates a potential new entry point for cybercriminals to gain access to a network and cause havoc - whether through fraud, theft, terrorism, or something else.

Nationwide Uses Design Thinking to Become a Better Insurance Provider

The Interaction Design Forum defines Design Thinking as, "a design methodology that provides a solution-based approach to solving problems. It's extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved

YouSurance Is Deploying Epigenetics to Personalize Its Life Insurance Policies

Like using a price comparison site, consumers can use YouSurance to purchase life insurance products from several different providers. However, ahead of choosing a product, they are invited to provide a saliva sample. This sample is then processed and analyzed to produce a longevity report

Oscar Health Wants to Become the Uber of Health Care Data

Oscar Health plans on using digital technology to make the process of accessing healthcare services more convenient, streamlined, and transparent than it ever has been.