Expert analysis on cutting-edge strategies for acquiring, retaining, and delighting insurance customers in the digital age. Our blog provides insights on strengthening brand experiences and fostering customer loyalty for carriers, insurtechs, agencies, and brokers.
Explore the roadmap to customer-centric insurance personalization, leveraging data analysis, segmentation, and AI for enhanced customer loyalty and growth.
Explore strategies for digital insurance leaders to engage existing customers and attract new ones during periods of high inflation.
AI has the potential to revolutionize customer acquisition in the insurance industry, and it goes far beyond your traditional chatbot.
Getting more precise insights can optimize the omnichannel experience in insurance, enhancing risk management, claims processing, and customer retention.
You only need go back a few decades to find a world where virtual reality technology was purely the stuff of science fiction and fantasy. However, we now live in a world where these technologies are more available and affordable than ever.
Contrary to instinctual and widely held belief, it is not related to social media marketing or social media advertising. However, it does provide a way to use those channels, and others, to create new sales opportunities which can provide more satisfactory returns, and fewer angry responses, than traditional sales calls.
The nature of motor insurance has been transforming for some time now and this direction of travel has only been amplified by the fallout from the global COVID-19 crisis.
As a modern and digitally focused company, Polly also understands that, in order to leverage the most value from an increasingly fickle customer base – brought about largely by the proliferation of price comparison sites which make it incredibly easy to switch providers – it needs to constantly innovate with new products and services.
There is an inarguable scientific consensus of the fact the climate is changing, and that mankind’s activity is a direct contributor to an acceleration of this process. One only has to look at our nearest planetary neighbor, Mars, a planet which scientists believe was once much like our own before it suffered a dramatic climate shift, to see what could be in store for the Earth if dramatic action is not taken.
Being able to predict behavior is a core component of the insurance business. The ability to deduce a customer’s likelihood of making a claim, whether a claim is fraudulent, and dozens of other factors helps insurance brands offer them the most appropriate service for their needs.
Drips’ Vertical Market Director, Matt Aster, attended the Digital Insurance Summit, where he participated in the “Every Day in A Different Way: Sharpening Your Omni Marketing” panel. His presentation was so inspiring that Drips wanted to jump in with a wrap-up that gave people who couldn’t make it a big picture view. Here’s what they learned!
Renting property comes with a host of challenges, from the insecurity of not knowing whether a landlord might decide to sell your home (or turn it into a more profitable Airbnb) and put you out on the street at a moment’s notice, to the difficulties associated with paying exorbitant letting agent fees and security deposits – not to mention how hard it can be to get that deposit back at the end of the lease. It is this situation which has led global insurance tech brand Cover Genius to partner with Rhino to support its property renting customers with their security deposit woes.
As a global leader in professional services with operations in insurance broking and risk management, Marsh has been on its own pandemic driven transformation journey, and now the New York-based firm is optimistic about the future.
According to research by Salesforce, 80% of customers regard the experience they receive with a company to be just as important to them as the product and services they are actually there to purchase. They expect brands to make sure they are able to access those products and services with the minimum amount of fuss and inconvenience possible.
Brands all over the world are finding new ways to incorporate exciting innovative technology into their operations. This means that any modern insurance brand worth its salt needs to be dedicating time and resources to developing technological solutions to the challenges of the day. One such brand is disruptive home insurance provider Hippo, which has been making serious roads in this regard.
There are plenty of advantages to allowing a smaller brand to become your health insurance provider, but it can be challenging to break through the idea that these larger companies offer a more secure service. However, there are a handful of smaller health insurance providers out there who have the chops to take on these whales of the industry and they’re achieving it through a host of innovative ideas.
While connected vehicles come with a score of different advantages for the owner, such as downloading software updates, or allowing cars to communicate with infrastructure to warn of traffic disruptions such as tailbacks or accidents, one which perhaps doesn’t get as much attention is the power of the data they produce.
As blockchain technology continues to grow in popularity, the applications for it are expanding. We’ve already seen the tech go from underpinning the cryptocurrency investment bubble to finding a home in everything from supply chains to mattress recycling. However, technology, like nature, abhors a vacuum and we knew it wasn’t going to be long before we saw the investment "opportunities" of cryptocurrency and blockchain technology evolve into something new.
The insurance business has, for many years, been offering customers more convenient ways to buy insurance and switch providers. Indeed, having to visit an insurance broker in person or call them on the phone to buy insurance is all but a thing of the past, and for great swaths of the population, buying insurance online – either directly or through a price comparison site – is now default setting. However, one area which has been slow to adopt digital transformation is at the other end of the insurer/customer interaction – payouts.
Learn three ways you can improve the insurance customer experience and grow profits with a robust data analytics platform and an organization-wide Data Culture.
The COVID-19 pandemic and its resulting economic consequences dramatically shifted the needs and expectations of insurance customers. Insurance companies themselves were forced to adapt to rapidly changing market conditions, adopting increased levels of virtualization.
CVS Health shows the convenience of healthcare services, facilitated through health insurance, is the way to meet the challenges of a competitive industry.
Nationwide's SmartRide device and usage-based auto insurance program promotes safer driving practices through personalized feedback.
Hippo's partnership with Arturo and Sheltr has effectively streamlined its quotation, underwriting, renewal, and home assessment processes.
As more drivers lease cars in lieu of traditional car ownership, Metromile is using data to calculate individualized pay-per-mile insurance plans.
Prudential is applying AI and data science across 22 million customer accounts to better understand customers and personalize for their financial needs.
The CSAA Insurance Group is partnering with Owlcam to help improve the accuracy of claims applications while making the process as stress-free as possible.
To help businesses combat the ever-expanding threat of cybercrimes, Marsh expands its offerings with cyber risk consulting and analytics on risk mitigation.
State Farm Insurance has been automating its subrogation process in a secure and transparent manner via the blockchain ledger in numerous trials.
Increase in connectivity brings with it new risks. Every device connected to the internet creates a potential new entry point for cybercriminals to gain access to a network and cause havoc - whether through fraud, theft, terrorism, or something else.
The Interaction Design Forum defines Design Thinking as, "a design methodology that provides a solution-based approach to solving problems. It's extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved
Like using a price comparison site, consumers can use YouSurance to purchase life insurance products from several different providers. However, ahead of choosing a product, they are invited to provide a saliva sample. This sample is then processed and analyzed to produce a longevity report
Oscar Health plans on using digital technology to make the process of accessing healthcare services more convenient, streamlined, and transparent than it ever has been.