Polly Is Stepping Up Its Game with a Host of Innovative Features
Formally known as the far less catchy, DealerPolicy, Polly is a relatively new player on the automotive insurance market but has been making quite the impact with its innovative combination of digital technology and a unique service offering which blends together car purchasing and insurance buying into a single streamlined process.
As a modern and digitally focused company, Polly also understands that, in order to leverage the most value from an increasingly fickle customer base – brought about largely by the proliferation of price comparison sites which make it incredibly easy to switch providers – it needs to constantly innovate with new products and services.
This is why Polly has recently used NADA 2022 to announce a whole suite of innovative new products and dealer programs, designed to further cement its reputation as one to watch in the digital insurance space today.
One Click Insurance Quotes
Seeking to take the price comparison sites head on, Polly has unveiled a new rapid quoting feature which will enable customers to access multiple insurance quotes and purchase a policy in just a few minutes.
The new system will auto populate even more areas of the insurance form than ever before and further reduce barriers between purchasing a new car and getting it insured.
"Polly is reimagining the entire mobile-optimized web experience and integrating new systems that pre-fill even more of a car buyer's information, making it even easier and faster than ever to get accurate quotes and purchase insurance on the spot at the dealership or at any time in their car-buying journey,” said the company in a press release.
Polly for Dealers
Polly has also announced the creation of a brand-new application made just for dealers which will empower car sellers to offer their customers instant access to Polly and its range of products and services from anywhere on the lot – or even while out on a test drive. Customer information can be entered entirely on a mobile device enabling the buyer to weigh up potential insurance costs and savings before making a purchase decision or even entering the finance and insurance office.
The Polly for Dealers smartphone app also allows dealers to earn referrals, review lead statuses, and receive notifications when customer's insurance is ready for their new car. The Polly for Dealers app is available on both iOS and Android powered devices.
Dealer Program
Polly has always prioritized making its host of technological solutions available for dealers and is now offering them the ability to benefit from a brand-new dealer program. Through the program, dealers can earn referral payments when their customers connect with a licensed Polly insurance agent and licensed dealers can earn commission of up to 7% of insurance premiums sold.
"The Polly Marketplace brings together automotive insurance and car buying, providing a more holistic end-to-end car shopping experience for consumers while also converting customer buying power into profits for dealers,” continues Polly in its press statement. "On average, Polly customers who report savings, save $64 per month on their automotive insurance. These savings empower customers to reinvest in additional F&I products offered by dealerships. Dealers in the Polly network report an average back-end gross increase of 44 percent.”
Supercharged Online
Customers absolutely do not want to have to call a contact center to buy an insurance policy in 2022 and Polly is now meeting that need by shoring up its online provisioning ability and providing buyers with the option of purchasing its products 100% online – including from mobile devices.
Polly also uniquely queues multiple insurance quotes and coverage details from major insurance carriers all in one place for customers to purchase online, adding another layer of convenience to the process.
Once a policy is issued, Polly will automatically generate an insurance binder and identification card which can be used as proof of coverage – which many lenders require before allowing customers to drive away in their new vehicle.
Final Thoughts
Polly is rapidly proving itself to be a serious contender in the realm of digital automotive insurance. With its unique blending of car finance and insurance policy purchasing it is providing new ways for buyers to streamline the process of acquiring a new vehicle, while simultaneously offering dealers incentives to provide the best service possible.
"Our mission at Polly has always been to uncomplicate the complicated by providing an end-to-end insurance platform for dealers and car buyers," said President and COO of Polly, Wayne Pastore. "With our latest suite of innovative products and new dealer economics, we're providing our dealers a new and compelling way to support and capitalize on a captive audience."
Innovative products and dealer programs are sure to be part of the conversation at Digital Insurance Summit 2023, being held in May at the Hyatt Regency Austin, TX.
Download the agenda today for more information and insights.