Alyson Griffin

Alyson Griffin joined State Farm® in May 2021 as the Marketing Vice President in Bloomington, IL. Alyson is an award-winning marketing, branding and communication executive with experience managing multiple customer segments and markets, including financial services, banking, government, education, and healthcare. Alyson has a strong customer orientation and passion for using analytics-driven data and insights to create culturally relevant narratives that connect a brand to its purpose.

Prior to joining State Farm, Alyson spent over 25 years in global and regional positions at Intel and Hewlett Packard, where, among many other experiences, she led marketing efforts related to stadium sponsorship and celebrity endorsements/commercials as well as pioneered digital marketing and MarTech stack/measurement.

In addition to her corporate experience, Alyson has served on the Google B2B Tech Advisory Board and as a board member of Junior Achievement Northern California.

Alyson lives in Bloomington with her husband. Their two sons attend university in the San Francisco Bay Area.