Ana Blloshmi

Head of Strategy Apply Digital

With over a decade of experience in research, brand communications, and strategy, along with a Master's in Culture and Society from the London School of Economics, Ana has a profound understanding of human behavior and a knack for leveraging data for strategic decision-making. After starting her career at research giant Kantar in the UK, Ana moved to Canada, where she partnered in the ad world to reposition iconic Canadian brands. Since then, Ana has obsessed over human behavior and our ability to influence it across diverse verticals, including CPG, financial services, telco, and non-profit. At Apply Digital, Ana spends her time on client support, working on project deliverables, and helping her team achieve the best possible outcomes. She leverages her experience in branding, qualitative research, and storytelling alongside change agents for digital transformation — translating exceptional outputs into transformative action. When she's not at the office, you'll likely find Ana working on her headstand, spending time with family, or attempting to ski, on occasion.

Transforming Modern Insurance Models with Data and AI

2:00 PM Executive Edge Boardroom: A You're Not Behind on AI. You're Building It in the Wrong Order

By Monday afternoon, you've heard the keynotes on AI-powered claims, agentic underwriting, and the next era of CX. And yet 95% of organizations running GenAI pilots report zero ROI, and only 4% of P&C carriers have reached meaningful adoption. That's not a technology problem, it's a sequencing problem. This 40-minute working session names that gap directly, works through it as a room, and shows what Agentic CX looks like when AI is built in the right order. You'll leave with a concrete framework for identifying where your program is stalling and a clear next step for closing the gap.

2:40 PM Track A: Chair Remarks

2:50 PM Track A: Panel: Scaling for Growth– Building the Insurance Marketing Team and Tech Stack of the Future

Technology and data are rewriting the rules for insurance—and marketing teams are on the front lines. Scaling for growth requires smarter, faster, and more agile strategies. This panel will explore how organizations can build marketing teams that are agile and ready to fuel growth in a rapidly shifting landscape. Panelists will share practical strategies for talent development, cross-functional collaboration, and leveraging technology to streamline processes while maintaining a customer-centric focus. The discussion will also examine how to balance in-house expertise with partnerships. Attendees will leave this session equipped to:

Implement strategies for integrating technology into marketing workflows
Foster a culture of collaboration and continuous learning within marketing departments
Decide on key partnerships to expand capabilities without overextending internal resources
Align marketing efforts with broader business objectives to drive impact

Check out the incredible speaker line-up to see who will be joining Ana.

Download The Latest Agenda