Ana Blloshmi

By Monday afternoon, you've heard the keynotes on AI-powered claims, agentic underwriting, and the next era of CX. And yet 95% of organizations running GenAI pilots report zero ROI, and only 4% of P&C carriers have reached meaningful adoption. That's not a technology problem, it's a sequencing problem. This 40-minute working session names that gap directly, works through it as a room, and shows what Agentic CX looks like when AI is built in the right order. You'll leave with a concrete framework for identifying where your program is stalling and a clear next step for closing the gap.

Technology and data are rewriting the rules for insurance—and marketing teams are on the front lines. Scaling for growth requires smarter, faster, and more agile strategies. This panel will explore how organizations can build marketing teams that are agile and ready to fuel growth in a rapidly shifting landscape. Panelists will share practical strategies for talent development, cross-functional collaboration, and leveraging technology to streamline processes while maintaining a customer-centric focus. The discussion will also examine how to balance in-house expertise with partnerships. Attendees will leave this session equipped to:

• Implement strategies for integrating technology into marketing workflows
• Foster a culture of collaboration and continuous learning within marketing departments
• Decide on key partnerships to expand capabilities without overextending internal resources
• Align marketing efforts with broader business objectives to drive impact