Andrea Collins

With a nearly endless supply of new technologies available to enhance customer journeys, it can be difficult to develop the right strategy to hit on the best capabilities at the smallest cost. Moreover, with such an overabundance of tools, it can be too easy to lose the forest from the trees. Join this panel to uncover the industry-leading holistic digital marketing strategies in today’s rapidly evolving tech landscape. Explore how to navigate challenges such as digital overload and customer segmentation to maximize engagement and conversion. Panelists will discuss innovative approaches, from hyper-personalized messaging to integrating traditional and digital marketing channels for cohesive branding. Gain practical tips on balancing acquisition with retention efforts while maintaining authenticity and trust in your messaging and leave inspired with actionable strategies to elevate your digital marketing to meet the expectations of the modern insurance customer.