Carey Woodruff

Head of Industries Vidmob

Carey leads the team at VidMob responsible for building enterprise partnerships with financial services and retail brands, with the goal of driving better business outcomes for customers through measurably better creative. VidMob pioneered Intelligent Creative and is building an operating system for creativity with a team that believes in the power of human creative and purpose-driven business.

The need for better creative performance insights and optimization was evident from Carey’s eleven-year tenure at Twitter. Most recently, she built and led the team charged with diversifying Twitter’s large client advertiser base for the U.S. Much of her team’s success is owed to strong partnership with financial services brands spanning insurance, banking, and investments. Before sales management, she was responsible for Twitter’s strategic partnership with leading big box, convenience, and specialty retailers developing them to best-in-class marketers on the platform. Prior to leading client partnerships, she co-led the Account Management organization in North America and acted as Account Management lead for many brands based in the Midwest. Carey also previously held two sales roles at a rich media ad serving company.

Carey graduated from Ohio University with a BSJ in Advertising Management. Originally from the “heart of it all,” she’s made a home in Chicago with her husband, dog and two young children. She’s passionate about self-improvement, empowering others and optimizing individuals and teams (including partnerships) for high performance.