Clay Coomer

In an era of digital (over)saturation, crafting bold and effective messaging is key to standing out and fostering authentic relationships with customers. This working group will delve into strategies to cut through the noise and capture audience attention with impactful, personalized communication. Participants will explore how innovative approaches like behavioral insights, generative AI, and storytelling can create meaningful connections. Learn how to balance the power of data-driven personalization with authentic human-centered messaging to overcome digital fatigue. Engage in hands-on exercises to design bold, breakthrough campaigns that resonate across diverse channels and audiences. Leave with actionable techniques to amplify your brand's voice and ensure your message cuts through the clutter in today's crowded digital landscape.

With a nearly endless supply of new technologies available to enhance customer journeys, it can be difficult to develop the right strategy to hit on the best capabilities at the smallest cost. Moreover, with such an overabundance of tools, it can be too easy to lose the forest from the trees. Join this panel to uncover the industry-leading holistic digital marketing strategies in today’s rapidly evolving tech landscape. Explore how to navigate challenges such as digital overload and customer segmentation to maximize engagement and conversion. Panelists will discuss innovative approaches, from hyper-personalized messaging to integrating traditional and digital marketing channels for cohesive branding. Gain practical tips on balancing acquisition with retention efforts while maintaining authenticity and trust in your messaging and leave inspired with actionable strategies to elevate your digital marketing to meet the expectations of the modern insurance customer.