Clay Coomer

Fractional CMO/CGO Integrated Specialty Coverages

Clay is a four-time speaker at the Digital Insurance Summit, having served as both a panelist and roundtable host. He brings over a decade of experience in the A&H and P&C insurance industries, where he has led digital marketing initiatives and helped build and scale consumer-facing insurance brands.

As the digital marketing director at ISC, he is focused on supporting its retail DTC brands scale with efficiency through authentic brand building, disciplined paid media execution, and strategic content creation and distribution. Clay lives in Colorado with his wife, three children and three dogs.

Transforming Modern Insurance Models with Data and AI

2:25 PM Track A: Panel: Scaling for Growth– Building the Insurance Marketing Team and Tech Stack of the Future

Technology and data are rewriting the rules for insurance—and marketing teams are on the front lines. Scaling for growth requires smarter, faster, and more agile strategies. This panel will explore how organizations can build marketing teams that are agile and ready to fuel growth in a rapidly shifting landscape. Panelists will share practical strategies for talent development, cross-functional collaboration, and leveraging technology to streamline processes while maintaining a customer-centric focus. The discussion will also examine how to balance in-house expertise with partnerships. Attendees will leave this session equipped to:

Implement strategies for integrating technology into marketing workflows
Foster a culture of collaboration and continuous learning within marketing departments
Decide on key partnerships to expand capabilities without overextending internal resources
Align marketing efforts with broader business objectives to drive impact

Innovation for Efficiency: Streamlining Insurance Experiences and Operations

11:20 AM Ask-Me-Anything: Best Practices from the Optional Insurance Playbook

Imagine creating compliant, engaging content in minutes instead of hours! Say goodbye to content overwhelm: Generative AI tools are helping agents craft engaging, compliant, and educational resources faster than ever. Dive into best practices for using AI to generate smarter, more relevant content while maintaining compliance, brand consistency, and marketability. You’ll learn how to balance efficiency with authenticity, avoid common pitfalls, and stay ahead in a competitive market. Participants will leave with concrete strategies to:

Implement AI-driven content strategies that save time and increase engagement
Customize marketing communications while maintaining regulatory compliance
Bring human creativity together with AI-creation to update and enhance value-driven content

Check out the incredible speaker line-up to see who will be joining Clay.

Download The Latest Agenda