Erik Wissig

COO & CFO SureCo

Erik Wissig, COO and CFO of SureCo, is an ICHRA pioneer and innovator. In 2013, he co-founded Hixme, where he and his team created the country's first group-to-individual health insurance model. They led the lobbying efforts that facilitated the current ICHRA regulations and built the technology to support it. Upon teaming up with SureCo in 2020, Erik quickly initiated and spearheaded the acquisition of Hixme and launched SureCo's ICHRA business. Erik has 25+ years of experience at the intersection of healthcare and technology. He began his career in investment banking, where he advised both private and public companies on a variety of corporate transactions, including M&A and capital raising. He earned his degree in Business Economics and German from the University of California at Santa Barbara and achieved the Chartered Financial Analyst designation from the CFA Institute.

Innovation for Efficiency: Streamlining Insurance Experiences and Operations

9:05 AM Keynote Panel: Meeting Changing Expectations – Turning Data into Engagement for More Personalized Connections

Insurance is no longer judged only against other carriers—it’s compared to the seamless, curated experiences people receive from retailers, streaming platforms, and digital-first brands. As expectations evolve, insurers face both opportunity and responsibility: how to deliver tailored products, clear communication, and meaningful choice without crossing the line on data privacy. This panel will explore the innovations reshaping personalization in insurance, from product design and underwriting to customer engagement and service delivery. Panelists will examine the balance between enabling informed decision-making for policyholders and equipping agents and brokers with the tools they need to guide those conversations. Attendees will gain insight into:

How personalization is influencing product offerings, pricing, and customer relationships
The tension between personalization and privacy—and how regulation is shaping the conversation
Practical ways to simplify complex choices so that customers feel empowered, not overwhelmed
The role of agents and brokers in bridging technology-driven insights with human guidance

Check out the incredible speaker line-up to see who will be joining Erik.

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