Kara Shipulski

Head of Affinity, USRM Liberty Mutual

Kara is a Vice President within the Strategic Partnership Group at Liberty Mutual, a Fortune 100 global insurer. With more than 25 years at the organization, she has held a wide range of strategic, operational, and business development roles across both personal lines and small commercial distribution.

Her experience spans multiple verticals, including automotive, associations, worksite, global partnerships, and the sharing economy. Kara has played a pivotal role in advancing Liberty Mutual’s innovation and partnership evolution, serving as a catalyst behind the company’s leadership in the affinity market and its digital transformation, including the development of embedded insurance strategies.

Innovation for Efficiency: Streamlining Insurance Experiences and Operations

9:55 AM Keynote Panel: Embedded Experiences: Insurance at Point of Sale and Other Models

Embedded insurance is rapidly changing the way customers purchase protection, offering coverage at the exact moment of need—whether buying a car, booking a trip, or purchasing electronics. This panel will look at how embedded products and services in other industries have impacted buying behaviors and explore how insurers can begin to find the right channels and partners to offer coverage through new avenues and at different points along the customer journey. Panelists will discuss key considerations including product fit, pricing strategies, and digital distribution partnerships. Identify opportunities to expand reach, enhance customer satisfaction, and capture revenue. Attendees will leave with a clearer view of how to:

Search for new growth opportunities with new partners or on new channels
Meet and reshape customer expectations for seamless experiences across the insurance value chain
Collect customer data from embedded insurance platforms and applications to identify new customer segments and determine coverage options

Check out the incredible speaker line-up to see who will be joining Kara.

Download The Latest Agenda