Karen Imbrogno

Sr. Insurance Industry Analyst Acxiom

Karen Imbrogno is Sr. Insurance Industry Analyst for P&C and Life at Acxiom.

At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs. Karen works with insurance customers to identify, prioritize, and build business cases. She positions Acxiom as a thought leader in the insurance space.

Karen has over 30 years of P & C and Life Insurance experience ranging from customer service, pricing, rate-making, research and comparative rating to building out successful multi-channel marketing strategies. Over the course of her career, Karen has worked with 9 of the top 10 P&C carriers and 12 of the top 15 Life Insurance carriers, plus many mid-tier carriers. Karen has deep expertise in building programs to drive revenue from lead-gen, funnel, growth, remarketing, and win-back traffic from high value customers. She has thorough knowledge of the insurance customer lifecycle and is an expert in email marketing best practices. In addition, she works closely tracking all the major insurance providers and InsurTech startups to understand where there are defined opportunities for improvement.

An accomplished speaker, Karen has presented at DigIn, Digital Insurance Summit, Connected Insurance, DMA, SIR, AIR, JCG, LIMRA and others. In addition, she has served three years as the Conference Chair of this Society of Insurance Research event. She holds an MBA from Cleveland State University; a BBA from Kent State University (Marketing/Statistics Concentration); and the Marketing Experiments Email Certification.