Kenny McClinton

Sales and marketing can be a powerhouse when they work together—unlocking new opportunities, accelerating growth, and delighting customers at every touchpoint. This session reveals how breaking down silos between these teams creates a dynamic, collaborative environment that drives real business impact. Attendees will explore practical strategies for sharing insights, aligning campaigns, and building stronger connections with prospects and clients. Participants will see how coordinated efforts turn potential into results, empowering teams to achieve more together than they ever could apart. You’ll discover how to harness the full potential of sales and marketing partnership by learning how to:

• Align strategies to create a seamless and engaging customer experience
• Implement collaborative processes that strengthen team performance
• Optimize campaigns to increase lead quality, engagement, and conversion
• Measure joint success with integrated metrics that reflect real impact