Linda Goldstein

As the marketing landscape evolves, so must the foundation it stands on. In this fireside chat, Linda Goldstein, Head of Marketing at National Life Group, shares how her team is strengthening their marketing foundation with new technology, data, and execution strategies to thrive in a rapidly changing environment. With search behaviors shifting and traditional playbooks losing traction, marketers can no longer rely on outdated systems or siloed tools. Linda will explore why now is the moment to rethink base capabilities—from data infrastructure and automation to the processes that drive speed, consistency, and visibility. She’ll also reveal the “before and after” journey of National Life Group’s marketing transformation, showing how building the right foundation has created a powerful flywheel effect—accelerating performance, adaptability, and impact across the organization. You’ll learn how:

• Identifying and strengthening the core capabilities power modern marketing
• Adapting your marketing strategy to account for changes in search and digital discovery can keep your brand relevant
• Building a tech-enabled foundation improves execution and drives measurable results