Melanie Russo

Managing Director, Strategy Consulting, Healthcare Marketbridge

Melanie leverages over two decades of expertise in the insurance and financial services sectors to effectively drive initiatives within her leadership role on the Marketbridge Strategy Consulting team. With a proven track record, her strategic initiatives have increased lead generation, elevated conversion rates, reduced cost-per-lead, and heightened customer engagement through targeted content. Prior to Marketbridge, Melanie held marketing leadership roles within client-side organizations, concentrating on multi-channel acquisition through both direct and indirect sales channels, as well as robust strategies for customer retention.