Melanie Russo

Managing Director, Strategy Consulting, Healthcare Marketbridge

Melanie leverages over two decades of expertise in the insurance and financial services sectors to effectively drive initiatives within her leadership role on the Marketbridge Strategy Consulting team. With a proven track record, her strategic initiatives have increased lead generation, elevated conversion rates, reduced cost-per-lead, and heightened customer engagement through targeted content. Prior to Marketbridge, Melanie held marketing leadership roles within client-side organizations, concentrating on multi-channel acquisition through both direct and indirect sales channels, as well as robust strategies for customer retention.

Day 1 – Monday, April 28, 2025

11:35 AM Interactive Roundtable Discussions:

1. How Digital Tools are Changing the Landscape for SMB Commercial P&C Marketplace

Hosted by Prateek Sangal, SVP, Head of Digital, North America P&C, AmTrust Financial

2. Bridging Compliance and Innovation in Digital Insurance

Hosted by Tyler Claudepierre, Senior Product Manager – Mobile, Nationwide

3. Using Generative AI to Improve Your Top-Line

Hosted by John Spottiswood, Chief Operating Officer, Jerry

4. Empowering Agents with Digital Tools for Better Client Servicing

Hosted by Shahrose Bux, Director of Sales, ALPA Insurance

5. Modernizing Legacy Systems: Challenges and Opportunities

Hosted by Megan O. Lotay, AVP, P&C Digital and Omnichannel Servicing, USAA

6. Digital Claims Management: Strategies for Speed and Transparency

Hosted by Richard Downe, Co-Founder & CTO, NIMBLR

7. Streamlining the Digital Onboarding Process for New Clients

Hosted by Thomas Morris, Senior Product Manager – Enterprise Profile, Nationwide

8. Digital Transformation: Why Insurance Leaders Can't Afford to Ignore Smarter Payments

Hosted by Hanif Sidi, Principal, Ernst & Young, LLP &

Sebastian Ribbers, Sr. Strategy Manager, Financial Services & Insurance, Adyen

9. Three Barriers Top-Performing Insurance Marketers Have Overcome

Hosted by Carrie Donahue, MD, Strategy, Consulting, Financial Services, Marketbridge &

Melanie Russo, Managing Director, Strategy Consulting, Healthcare, Marketbridge

Check out the incredible speaker line-up to see who will be joining Melanie.

Download The Latest Agenda