Michelle Reed

Retention is corporate-speak, but relationships are personal. With predictive insights, insurers can help customers feel valued by proactively recommending policy adjustments, reaching out ahead of renewals to reduce churn, and ultimately strengthen their role as proactive, customer-centric providers. By leveraging predictive data effectively, insurers can reinforce customer trust and set themselves apart as leaders in customer experience. This session will teach you how to:

• Ensure data accuracy and privacy
• Integrate predictive analytics with your legacy systems and/or fragmented data structures

In this engaging working group. you’ll explore the critical role of digital channels as they relate to the entirety of your business functions. Dive into strategies for integrating digital platforms with legacy systems, CRMs, and offline operations to create a unified customer and employee journey. Discuss real-world challenges, such as ensuring consistent communication across touchpoints while maintaining a balance between automation and human interaction. Walk away with actionable insights to align your digital strategy with broader business objectives and drive both operational efficiency and customer satisfaction.