Michelle Reed

Customer Experience Manager CSAA Insurance Group (AAA Insurer)

As Customer Experience Manager CSAA Insurance Group As Customer Experience Manager for CSAA Insurance Group, Michelle is responsible for building customer understanding and empathy across the enterprise, driving new ideas to enhance customer experience and achieve growth and retention objectives. She consults with leaders across the organization to influence, identify, understand and prioritize strategic initiatives, leading to increased productivity and efficiency.

Prior to her current role, Michelle held a number of positions at CSAA, including Senior Customer Experience Journey Owner, Partner Marketing Consultant, and Marketing Program Manager. Before joining CSAA in 2014, she was a Senior Account Supervisor at Epsilon and a Project Manager at Tacito Direct Marketing.

Michelle is a graduate of CSAA’s Aspiring Leaders Development Program and its Accelerator program, which focuses on internal mobility for underrepresented groups. She holds a bachelor’s in Communications from The University of Texas at Arlington.