May 18 - 19, 2026
Westin Copley Place - Boston, MA
AI-driven search tools are changing how customers search, including how they discover and evaluate insurance options, get answers to their insurance-related questions, and even how they get quotes. This panel brings together industry leaders to explore how AI-driven search can affect the insurance landscape. Panelists will share ideas for how engagement signals, content relevance, and structured data feed into recommendation engines and AI algorithms. They’ll also discuss implications for brand perception, trust, and customer acquisition, including the need to understand AI as a gatekeeper rather than just a marketing channel. The discussion will provide ideas for:
Check out the incredible speaker line-up to see who will be joining Missy.
Download The Latest Agenda