May 18 - 19, 2026
Westin Copley Place - Boston, MA
AI tools and AI-driven search are changing how customers buy and interact with their insurance companies, including how they discover and evaluate options, get answers to their insurance-related questions, and even how they get quotes. This panel brings together industry leaders to explore how generative AI and AI-driven search are influencing the insurance landscape. Panelists will share ideas for how engagement signals, content relevance, and data feed into recommendation engines and AI algorithms. They’ll also discuss implications for brand perception, trust, and customer acquisition. We’ll explore the need to understand AI as a gatekeeper rather than just a marketing channel. We will also talk about leveraging generative AI tools and search to drive customer engagement and improve search results. The discussion will provide ideas for:
Check out the incredible speaker line-up to see who will be joining Missy.
Download The Latest Agenda