Missy Acosta | Digital Insurance Summit

Digital Insurance Summit 2026

May 18 - 19, 2026

Westin Copley Place - Boston, MA

Missy Acosta

Missy Acosta

Senior VP, Brand Experience Delta Dental of Tennessee
As Senior Vice President, Brand Experience for Delta Dental of Tennessee, Missy is focused on branding, marketing, customer experience, and communication, as well as corporate social responsibility and government relations. Her contributions have resulted in boosting revenue for local and national markets, wearing “many hats” to achieve the company’s strategic goals. Making an impact beyond selling products has always been important to Missy. She has been successful in promoting and increasing awareness about oral health and wellness as well as influencing public policy.  This past year, Missy was a nominee for the prestigious Athena Award presented by Nashville Cable. In 2024, Missy received the Nashville Business Journal’s inaugural C-Suite Award for Marketing Officers. The Nashville Chamber of Commerce honored Missy with the Spirit of the Region Award in 2020 for her leadership of the Business Conditions Council at a critical time for Nashville’s economy, providing regular updates on the impact COVID-19 has had on Nashville’s key industries. In 2016, Missy received the honor of Distinguished President by Kiwanis International for her leadership of the Nashville Kiwanis Club, one of the largest civic clubs in the country. Missy was named to the prestigious 15-to-Watch by PR Week Magazine in 2002, a recognition that placed her among the top of peers nationwide. As a freelance writer, she has been published in The New York Times, MIX Magazine, Country America, Christian Bride, and Campus Life, among others.

Transforming Modern Insurance Models with Data and AI

4:50 PM Track A: Panel: Staying Visible in the Age of AI-Driven Search

AI-driven search tools are changing how customers search, including how they discover and evaluate insurance options, get answers to their insurance-related questions, and even how they get quotes. This panel brings together industry leaders to explore how AI-driven search can affect the insurance landscape. Panelists will share ideas for how engagement signals, content relevance, and structured data feed into recommendation engines and AI algorithms. They’ll also discuss implications for brand perception, trust, and customer acquisition, including the need to understand AI as a gatekeeper rather than just a marketing channel. The discussion will provide ideas for:

  • Optimizing digital content and metadata to align with machine learning ranking factors
  • Monitoring how your own company is referenced on popular AI search platforms
  • Designing digital engagement strategies that feed favorable recommendation patterns
  • Maintaining relevance, building trust, and upping ‘discoverability’ in a loud digital world

Check out the incredible speaker line-up to see who will be joining Missy.

Download The Latest Agenda