Sue Hoffman

AVP, CLA Customer Experience Colonial Life

Sue Hoffman is the assistant vice president of customer experience at Colonial Life & Accident Insurance Company in Columbia, S.C.

She is responsible for the customer experience and setting the digital direction for key customer segments by creating an end-to-end experience for all customers ensuring web and mobile capabilities are delivered that align with Colonial Life’s strategy to deliver simple, modern and personal benefits experiences.

Sue joined Colonial Life in June 2017 following 11 years of service at Assurant Solutions where she held leadership positions in customer experience, digital product management and delivery, training, quality and compliance, and global employee learning in the Wayne, Pa. and Atlanta, Ga. offices. Previously, she served as the national director of learning and performance for three years at Signal LLC in Wayne Pa. She began her career by holding various leadership roles at Aetna in Allentown, Pa. for 18 years.

Outside of work, she lends her talents to several nonprofit organizations, including Transitions Inc., the Columbia Chamber of Commerce, Executive Leadership Committee of Go Red for Women (American Heart Association) and the United Way of the Midlands.

Sue earned a bachelor’s degree in business administration, management and operations from Albright College in Reading, Pa. She then earned a master’s degree in organizational development and leadership from Saint Joseph’s University in Philadelphia, Pa.