Susana Ortega Valle

VP of Product Simply Business

Susana is responsible for leading the strategic vision and execution of the US digital product portfolio. With more than two decades of global experience in business and product leadership roles, Susana relentlessly delivers transformational growth and is passionate about building high-performing teams. Her deep understanding of market dynamics and customer needs, combined with a passion for AI and a strong command of data analytics, fuels her development of innovative, user-centric digital products and their translation into exceptional experiences.

Prior to joining Simply Business in 2023, Susana held roles as SVP of Corporate Strategy and Digital Transformation at State Street Bank and Santander Bank where she leveraged data insights to drive strategic initiatives. This experience honed her expertise in leveraging technology and data to achieve strategic goals within the financial services industry.

Her strong academic foundation includes two MS degrees in telecommunications engineering from European institutions and an M.B.A. from MIT, providing a robust analytical framework for her data-informed and AI-forward product strategy.

Day 1 – Monday, April 28, 2025

9:50 AM Panel: Beyond Retention – Using Predictive Data to Deepen Customer Relationships

Retention is corporate-speak, but relationships are personal. With predictive insights, insurers can help customers feel valued by proactively recommending policy adjustments, reaching out ahead of renewals to reduce churn, and ultimately strengthen their role as proactive, customer-centric providers. By leveraging predictive data effectively, insurers can reinforce customer trust and set themselves apart as leaders in customer experience. This session will teach you how to:

Ensure data accuracy and privacy
Integrate predictive analytics with your legacy systems and/or fragmented data structures

Check out the incredible speaker line-up to see who will be joining Susana.

Download The Latest Agenda