April 28 - 29, 2025
Westin Copley Place - Boston, MA
SAP Customer Experience unlocks a world of digital
innovation, customer value and growth that builds trusted relationships between
brands and customers. Built on the foundation of the Intelligent Enterprise and
powered by an open and extensible platform, the SAP C/4HANA CRM technology
suite empowers businesses to manage the complete customer experience by putting
a consent-driven, single customer view at the center of the business. It brings
together customer data management, machine learning and microservices to power
real-time, intelligent customer engagements across sales, customer service,
marketing and commerce. SAP Customer Experience helps brands build long-term
competitive differentiation and loyalty through experiences that are trusted,
personal, helpful, and connected to help customers achieve their goals.