Ashley Cader

AVP, Innovation, Customer Experience (CX) and Voice of the Customer (VOC) Lincoln Financial Group

Ashley Cader is the AVP, Innovation, CX and VOC at Lincoln Financial Group. She leads teams dedicated to designing new solutions aligned to customer needs, strategic priorities, and future market trends through the application of robust research, experimentation and iteration to maximize investments, achieve speed-to-market and increase customer satisfaction.

Ashley has successfully built innovation programs for multiple organizations, helping to onboard and develop high potential talent, evangelize innovation practices, establish an innovation culture and craft a user-centric approach to research and development. Her leadership resulted in differentiating solutions in family leave, student loan, and disability claimant experience, among others.