Jonathan Yoon

Head of Marketing Nationwide Financial

Jonathan Yoon is the VP of Life Marketing at Nationwide, a Top 5 life insurance carrier in the US. He leads the strategy and execution of marketing, customer experience, and AI initiatives for the Individual Life business, driving growth and innovation in a competitive market. He has over 25 years of experience in the financial services industry, working with Fortune 500 companies in the US and Asia, such as MetLife, Samsung Life, and PwC Consulting. He also served as an Army Sergeant in the Eighth US Army for two years.

Jonathan holds an MBA from The Wharton School, a Masters of Applied Data Science from the University of Michigan, and a BBA from Yonsei University. Jonathan is a doctoral candidate at Purdue University with concentration in AI and Machine Learning. He is a thought leader in applied AI and digital marketing, and a frequent speaker at universities and industry forums including Ai4, Digital Insurance Connect, LIMRA, SOA, and Society of Insurance Research(SIR). He is also an active committee member of several professional and nonprofit organizations, such as LIMRA’s Marketing Committee, ANA Measurement Committee, and Vivo Music Festival. He is a world traveler, having lived in five countries and visited 40 countries across five continents.

Transforming Modern Insurance Models with Data and AI

11:20 AM Keynote: Designing Seamless Insurance Experiences with AI

As customer expectations are reshaped by digital-first brands across every industry, insurers are under increasing pressure to deliver experiences that are intuitive, personalized, and frictionless—without sacrificing trust or compliance. Artificial intelligence is quickly becoming the engine behind this shift, enabling insurers to connect data, channels, and moments across the customer journey in entirely new ways. In this keynote, Jonathan Yoon, Head of Marketing at Nationwide, explores how AI is being used to design seamless digital experiences that meet customers where they are and anticipate what they need next. Drawing on real-world examples, he will share how insurers can move beyond point solutions to create connected, end-to-end experiences—from discovery and onboarding to servicing and claims. Attendees will leave with practical insights on:

Applying AI responsibly and effectively to improve engagement
Simplifying complexity to streamline insurance processes for customers and employees
Building lasting customer trust in an increasingly digital insurance landscape

Check out the incredible speaker line-up to see who will be joining Jonathan.

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