Stacy Outlaw

Chief Marketing Officer WAEPA

Stacy Outlaw is an award-winning marketing executive, bringing over two decades of marketing experience when she started at WAEPA in 2017. She is a creative and strategic thinker specializing in new product development, brand strategy, and digital transformation.

As the CMO, she is focused on making WAEPA the brand of choice among current and former Civilian Federal Employees. She is responsible for leading the marketing team’s efforts to drive new business and sales growth by creating a simplified user-experience and increasing brand awareness within the federal market.

While she’s creating cutting-edge marketing campaigns, she can often be found with her usual from Starbucks, and a “killer” pair of shoes.

Day 1 – Monday, April 28, 2025

9:50 AM Panel: Beyond Retention – Using Predictive Data to Deepen Customer Relationships

Retention is corporate-speak, but relationships are personal. With predictive insights, insurers can help customers feel valued by proactively recommending policy adjustments, reaching out ahead of renewals to reduce churn, and ultimately strengthen their role as proactive, customer-centric providers. By leveraging predictive data effectively, insurers can reinforce customer trust and set themselves apart as leaders in customer experience. This session will teach you how to:

Ensure data accuracy and privacy
Integrate predictive analytics with your legacy systems and/or fragmented data structures

Check out the incredible speaker line-up to see who will be joining Stacy.

Download The Latest Agenda