Stacy Outlaw

Chief Marketing Officer Waepa

Stacy Outlaw is an award-winning marketing executive, bringing over two decades of marketing experience. She is a creative and strategic thinker specializing in new product development, brand strategy, and digital transformation. She started at WAEPA in 2017. As the CMO, she is focused on making WAEPA the brand of choice for life insurance among current and former Civilian Federal Employees. She is responsible for leading the marketing team to drive new business and growth by creating a simplified user-experience and increasing brand awareness within the federal market. While she’s creating cutting-edge marketing campaigns from our headquarters in Falls Church, Virginia, she can often be found with her usual from Starbucks, and a “killer” pair of shoes.

Innovation for Efficiency: Streamlining Insurance Experiences and Operations

8:20 AM Keynote Panel: Beyond Channels – Redefining Digital Customer Engagement

Insurance organizations are discovering that the future of engagement isn’t about channels—it’s about journeys. Policyholders no longer think in terms of apps, call centers, or branch visits; they expect interactions to feel seamless, natural, and connected, wherever they begin or continue. For carriers, brokers, and agents, this shift demands a reimagining of engagement that makes the channel invisible and the experience effortless. This panel will explore how leading insurers are embracing no-channel engagement to transform customer interactions. Attendees will learn how to design experiences that flow across digital, human, and hybrid touchpoints without forcing customers into predefined channels. The session will also cover the organizational and cultural shifts needed to make channel-less engagement possible, including breaking down silos, integrating data in real time, and empowering teams with the right tools and insights. Attendees will leave with practical strategies to deliver truly frictionless, journey-centered experiences and stronger customer relationships. You will learn how to:

Design interactions that make the channel invisible and intuitive
Use data and technology to anticipate customer needs across touchpoints
Reduce friction while preserving human connection and trust
Align teams and processes to support a continuous, journey-first approach
Build loyalty by creating effortless, personalized experiences

Check out the incredible speaker line-up to see who will be joining Stacy.

Download The Latest Agenda