April 29 - 30, 2024
Hyatt Regency Austin, TX
Capturing the Customer on the Cutting Edge: Attraction, Engagement and Acquisition of the Digital Customer
Shannon McCormack, Program Director, Digital Insurance Summit 2024
In the rapidly evolving landscape of the digital insurance industry, the power of data-driven personalization is reshaping how insurers engage with their customers. Join this future-facing Keynote to gain a comprehensive understanding of the strategies, technologies, and ethical considerations driving the modern roadmap for data-driven personalization in the insurance industry. Uncover practical insights, a real-world case study, and an expert perspective that will empower you to harness the potential of personalization while staying true to the core values of customer-centricity and responsible data usage.
In an era where digital interactions have become imperative to customer engagement, the insurance industry stands at a crossroads of transformation. This dynamic panel session brings together 4 top execs to dissect the multifaceted landscape of customer interactions and chart a course for the future. Join us for an engaging keynote discussion that promises to illuminate the paths to successful digital transformation, customer-centricity, and sustained growth in the ever-evolving insurance landscape.
The transformative impact of generative artificial intelligence is revolutionizing the insurance industry. Advances happening at warp speed will disrupt all aspects of our business – from underwriting and product design to customer acquisition and engagement, along with the speed, accuracy, and quality of our individualized services. This inspiring keynote will cover novel approaches to leveraging AI to reach and acquire new prospects and provide added value to customers to drive unprecedented results, as demonstrated by research insights, initiatives, and pilots underway at Pumpkin. Attendees will leave with a more robust understanding of complex technical concepts (predictive vs. generative AI, Large Language Models (LLMs), etc.) and a vision for how this rapidly evolving technology can take companies to stratospheric success or leave dinosaurs in the dust.
As consumer behaviors and technological advancements continue to be reshaped, the distribution of products and services is undergoing a seismic shift. This eye-opening keynote panel brings together a diverse group of industry thought leaders to dissect the rapid evolution of distribution strategies, the multifaceted dimensions of this transformation, and chart a visionary path for the future. You'll leave with a deeper understanding of the challenges, opportunities, and visionary directions that will shape the future of insurance distribution.
After an insightful panel, it's your turn to contribute to the dialogue on the evolution of insurance distribution. In this 10-minute interactive session, we invite you to engage with fellow industry experts in small group discussions to share your thoughts, challenges, and ideas on effective strategies for balancing digital and traditional distribution channels.
Informal discussions with your peers moderated by industry solution providers. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways
Table 1: Revolutionizing Customer Engagement with Data-Driven Personalization
Personalized marketing strategies are revolutionizing the way we approach engagement. In this session, we’ll talk about how a 360-degree consumer view and data insights can help brands anticipate needs, curate offerings, and communicate with relevancy.
Table 2: GenAI Unleashed: Pioneering New Frontiers in Insurance from Underwriting to Customer Care
Generative AI has the potential to be a strategic asset that enhances decision-making in underwriting, streamlines the claims process for speed and accuracy, and helps redefine the customer and employee experience. In this discussion, learn Snowflake’s perspective on the GenAI revolution, how customers should be preparing to take advantage of the rapidly evolving capabilities, and the use cases in the insurance value chain.
Table 3: Unlocking CX Success: Leveraging Channel Complexity for Competitive Advantage
As the utilization of digital self-service options expands and the role of agents remains pivotal in the consumer buyer journey, the coordination of channels for an uninterrupted customer experience becomes increasingly complex. Join Melanie Russo, SVP at MarketBridge, and Carrie Donahue, CMO at Intelisent as they lead a discussion of the operational challenges, business risks and strategic solutions associated with integration of 1) Data, 2) Teams and 3) Technology
The impending end of third-party cookies is reshaping insurance approaches customer insights and engagement. Join this eye-opening panel to gain a comprehensive understanding of the future-facing solutions insurers are crafting to adapt to the shifting data landscape. Engage in an enlightening discussion that promises to uncover innovative strategies, technological advancements, and ethical considerations that will shape the way insurance engages with customers in a post-third-party cookie era.
As ESG (Environmental, Social and Governance) and CSR (Corporate Social Responsibility) have become key discussion topics in boardrooms everywhere, it’s increasingly important to align your philanthropic efforts with your brand. This intentional focus with a marketing angle will help you achieve greater returns on your community investments. With 77% of consumers wanting to purchase from companies with CSR initiatives, it’s important to also make sure your target buyers are aware of those efforts.
This engaging discussion brings together a visionary group of experts to illuminate the transformative potential of emerging technologies customer service and explore how insurers are leveraging them to redefine customer interactions, drive satisfaction, and deliver unparalleled experiences. Engage in a forward-looking conversation to uncover groundbreaking strategies, real-world use cases, and visionary perspectives that will empower you to navigate the ever-changing landscape of customer service with confidence and innovation. You'll leave with a deeper understanding of how to elevate customer experiences and set the stage for the next era of insurance service excellence.
• Discover how virtual assistants and artificial intelligence are revolutionizing customer service interactions.
• Learn how insurers are using advanced technologies to understand customer sentiment and adapt service interactions to provide empathetic and personalized support.
• Uncover how insurers are using AR to guide customers through claims assessments, providing real-time assistance and reducing processing times.
• Learn how insurers are tapping into IoT data from connected devices to offer proactive services, personalized recommendations, and risk prevention strategies.
As we learn more about AI every day, concerns remain among leaders in the complex insurance industry. How can we leverage AI to its highest potential while minimizing risk? In this session, John Spottiswood, COO of Jerry, the country’s leading automated insurance brokerage, explains how his small team successfully launched an AI-powered “super-chatbot” that within seven months of launch is responding to 96% of all customer inquiries in less than 15 seconds and escalating only 7% of those to human agent support. The secret was in building domain specific “sub-agents” to avoid hallucinations that would negatively impact customer experience and increase risk for the company. Session attendees will walk away with an actionable playbook for implementing effective and structurally sound AI-powered chatbots to provide amazing customer service.
In an ever-changing world of increasingly complex technical solutions, and customer expectations, it can be challenging to deliver seamless experiences. More robust tech creates amazing opportunities that solve real world problems, but it also challenges our ability to adapt, and remain connected across teams. Adopting an omnichannel approach is helping many companies bridge the gap between customer expectations and the behind-the-scenes reality of a complicated tech stack, but teams often find themselves struggling to bring it all together because functionally they’ve been split apart. While the constructs of “org” and “team” help us organize types of work by functional area to drive faster delivery/outputs – it doesn’t recognize the need for a holistic working model and can undermine efforts to be truly customer-centric. The reality is that our customer experiences are only as seamless as how seamlessly our teams can work together.
This workshop will challenge your thinking and offer insights into tearing down silos to bolster your omnichannel transformation. You’ll walk away with the tools and mindset to drive meaningful change that lifts collaborative work above and beyond org and team constructs to connect humans across the aisle in service of our customers.
· Learn strategies to foster a culture that cultivates empathy for each other – not just customers.
· Target barriers to cross-functional collaboration and explore ways to break them down.
· Identify advocates who think differently to empower them as agents of change in your journey to holistic work.
· Collaborate on ways to align cross-functional teams around an omnichannel way of working that is built on shared principles.